The Best Laid Plan By Terry Fallis - 1351 Words

Achieving success in your life with many obstacles to overcome, is a way which one can only describe as a sense of gratification and enlightenment. The Best Laid Plan is a satirical novel based around Canadian politics that shows us the unravelling events that occur between the main characters Angus McLintock and Daniel Addison. Having many different problems being apparent, they overcome it in the end and achieve success which is the theme that’s most prevalent. One word to describe this is â€Å"determination† as Daniel Addison, and Angus McLintock seem to always try and despite of all that, success happens to fall upon them in the end. In The Best Laid Plans, by Terry Fallis, Daniel Addison’s and Angus McLintock’s discoveries of their own inner resources allow them to overcome difficult challenges. The novel focuses more on determination and perseverance as the main theme which leads them to succeed in the end. This in turn gives them each a distinct ch aracteristic, which can be described as a constant strive to be the best of themselves. To begin, Daniel Addison, the narrator of the novel is a speech writer for the Leader of Her Majesty’s Loyal opposition. It starts off with Daniel leaving Ottawa to settle in Cumberland-Prescott where he will attend a riding for a future election being held. However, It’s unclear as to why he left Ottawa, but he explains it very briefly in Parliamentary language. He broke up with his girlfriend which was the reason why he left Ottawa. In the

An Attachment Between A Child And An Adult - 1609 Words

An attachment between a child and an adult who is unique to them is essential to a child’s health and well-being, this is called the attachment theory. A key person is a member of staff or adult with responsibilities for a child/children, to make them feel safe and always cared for. The key person needs to respond sympathetically to children’s feelings and their actual behaviour, also meeting a child s emotional needs by reassuring they can try to can get problems sorted out. By being attached to an adult, it helps the child feel that they are secure that the person they are now depending on, is there for them whenever they need them. If a child is delayed in any way of learning, the key person can support them by getting to know and†¦show more content†¦He also believed that if the children bond earlier in their life with their chosen caregivers, it has a massive impact which will continue throughout their life. Bowlby s ethological theory of attachment shows the infant s emotional connection to the caregiver as a response which is promoting their survival, he then said that it was an idea of the infant-caregiver bond. He knew that the infant knew that the caregiver is dependable, which creates that security needed for the child to then start exploring the world. He stated that the first three years of a child are a very sensitive period of attachment. The four phases of attachment he discovered were: †¢ Pre attachment Phase= (birth-6 weeks) which is when a baby initiates signals to attract a caregiver, eg- grasping, crying. †¢ Attachment in Making Phase= (6 weeks-6/8 months) when an infant responds differently to a familiar caregiver than to strangers, eg- the baby would babble, smiling a lot more to the mother. †¢ Clear cut Attachment Phase= (6/8 months-18 months/2 years) the attachment to a familiar caregiver become evident, eg- they start to develop Separation Anxiety where they are upset when an adult they rely on leaves. †¢ The formation Of Reciprocal Relationship= (18 months-2 years and on) As at this age the toddlers have a massive growth in representation and language, they are able to understand if their parents are coming or going, eg- the child can negotiate with

Communications in Bussiness Social Responsibility Policy

Question: Discuss about the Communications in Bussiness for Social Responsibility Policy. Answer: Introduction Audit is an independent examination of the documents and operations of the business carried out to ascertain that the non-financial disclosures made by the company presents the true and fair value of the concern (Huniche Pedersen, 2006). BHP Billiton was founded in the year 1996and deals with exploration, development and production of natural resources such as oil, gas, silver, lead, uranium, copper, iron ore, gold and zinc (BHP Billiton, 2016). This report aims at providing corporate social responsibility audit of the BHP Billiton. The various aspects of corporate social responsibility which are investigated in this report include health, environment, human rights, safety and community (Mullerat Brennan, 2011). Corporate Social Responsibility Corporate social responsibility (CSR) is a business approach that results in the sustainable economic development by providing social, environmental and economic benefits to all its stakeholders. It includes various areas that contribute towards the economic and social development of the country such as health and safety, environment, human rights, and working conditions (Servaes Tamayo, 2013). Companies develop different policies which are embedded in different business operations in order to create positive environmental and social impact by the business. In many countries, it is not mandatory for the companies to undertake corporate social responsibility efforts to improve the society but, companies are engaged into corporate social responsibility activities for the purpose of improving the local and global communities (Korschun, Bhattacharya Swain, 2014). Implementation of different CSR activities facilitates in improving the brand image of the companies. Nowadays, companies support non- profit organizations by the way of providing monetary donations, building strong partnerships and in kind donations of products and services. This results in building and maintain strong profitable relationships with customers and other stakeholders. Besides this, companies which are engaged in CSR activities likely to attract skilled and loyal employees. Besides this, employees are also engaged in such activities and become a part of the company for a longer term (Australian Government, n.d.). In addition to this, investors are also attracted to towards those companies which are engaged in different CSR activities as the part of the money invested by the investors are also spend in social welfare activities. This has a positive economic and social impact on the overall development of the country. Companies associated with mining industry in Australia contribute towards sustainable development by fulfilling different economic and social opportunities by adopting activities that helps in protecting the environment (Mousavi, et. al., 2013). There are several challenges faced by the mineral sector such as impact on the environment caused due to extraction of ores. Ores are the non renewable resource and does not last forever due to which mineral companies focuses on converting such exhaustible mineral resources into economic and social endowments that lasts forever for the communities (Aguinis Glavas, 2012). Corporate Social Responsibility Audit of BHP Billiton The vision of BHP Billiton is to create long term shareholder value by the way of development, acquisition, marketing and discovery of natural resources. This can be achieved by embedding four values i.e. simplicity, performance, integrity, sustainability, respect and accountability. The company ensures integration of health, safety social, economic and environmental factors in decision making for the purpose of maintain sustainable development of the business. The sustainability framework of the company is supported by group level documents, public sustainability performance targets and health, safety, environment and community (HSEC) teams. HSEC teams emphasizes on fatal and catastrophic hazards management, identification and monitoring of HSEC trends and performance in order to align it with requirements of the company (BHP Billiton, 2015). The company uses benchmarking within the industry for the purpose of measuring the performance. In addition to this, the performance of HSEC teams is measured with the help of balanced scorecard as it assesses the performance in a comprehensive and objective manner. Along with this, the company has also formed a forum on corporate responsibility for the purpose of gathering information related to material issues, external shareholder views and emerging trends in the form of opinions, views and thoughts from its key stakeholders. The company has made targets related to different categories that are associated with CSR activities such as safety, human rights, environment, health and community (Bice, 2016). The company has not achieved a target of zero work related fatalities as total 5 fatalities have occurred during on-site and off-site work activities (BHP Billiton, 2015). Besides this, there is an improvement in the total recordable injury frequency as it is 4.1% in the year 2015 a 2% improvement in comparison to 2014. The company has also achieved a target related to human rights as annual reviews and improvement plans are implemented related to the alignment with voluntary principles on security and human rights. Along with this, there is a reduction of 40% in the potential occupational exposures to airborne and carcinogens contaminants in comparison to 2012. Besides this, the company has implemented land and biodiversity management plans for the purpose of offsetting the negative impact towards biodiversity and ecosystem services. Besides this, in the year 2015, there is an achievement of formal conservation status by Valdivian Coastal Reserve for the purpose of conserving biodiversity and ecosystem services (BHP Billiton, 2015). In order to improve the management of water resources for the purpose of mitigating the water related material risks, at least one project is implemented by the company. Along with this, the company has also achieved its targets associated with community by making investment of US$225 million in community programs in the year 2015 in the form of in-kind administration and support and cash. Along with this, there is an occurrence of two community incidents due to collisions on public roads in 2015. Besides this, the company has implemented local procurement plans to all assets. The company has investigated 1677 cases related to business conduct in 2015 out of which 1189 cases are confirmed, 294 are terminated and 643 are provided written warning. The company has also created its independent compliance function complied with anti corruption compliance by making policies exhibited in anti-corruption group level documents (BHP Billiton, 2015). It includes policies related to restrictions on bribery and corruption activities in different business dealings. In addition to this, training is provided to different employees and members of the organization related to anti corruption activities (Buhmann, Roseberry Morsing, 2010). Along with this, the compliance function regularly monitors the financial data and anticorruption audits are carried out in order to examine the implementation of controls related to anti-corruption for the purpose of identification of the transactions which are not consistent with the policies, programs and standards of the company. In order to reduce the carbon emissions at low cost, BHP Billiton has signed the World Banks putting a price on carbon statement presented in a United Nations Climate Summit in New York in the year 2014 and subsequently become a member of the carbon pricing leadership coalition (BHP Billiton, 2015). Along with this, the company has also made climate change policy submission as a response to discussion papers of Australia Government in 2015. The company has also took initiatives to bring people from cross sectoral business groups for the purpose of discussing different ways in which the government and business can work together to address the issue of climate change. There is also an improvement in the CDP score of the company which measures the actions executed by it for the management of carbon in the climate. It has also implemented the carbon price protocol which tracks the progress of reduction in the carbon emissions at the national level for the purpose of improving the climate change throughout the world. In the year 2015, there is a reduction of 6% in the CHG emissions to 38.3 million tonnes of carbon dioxide equivalent (BHP Billiton, 2015). BHP Billiton has also integrated REDD+ strategy in its various projects as it facilitates in access of carbon credits and reduction in CHG emissions for the purpose of providing multiple benefits to the communities and environment. From the year 2007, the company has made investments of approximately US $ 400 million on low-emissions technologies for the purpose of meeting the challenge of climate change. The West VAMP project of the company has utilized 20% of the mine ventilation air for the production of the electricity in the year 2001 which results in the reduction in the CHG emissions due to removal of methane from the mine ventilation air. BHP Billiton has also made a partnership of A$7 million with Great Barrier Reef Foundation for the rehabilitation of Raine Island (BHP Billiton, 2015). The company has implemented safety risk controls in designing and construction of equipments, facilities and operations. The company has also build and implemented desalination plant for the purpose of reducing its dependency on ground level water. This has resulted in preserving the ground water resources (Tsutsui Lim, 2015). Approximately 8500 employees have participated in the matched giving program. In the year 2014, Creo Antofagasta initiative has developed by Escondida Copper Asset for the purpose of improving the quality of life in the city by developing different public spaces by making an investment of US$1.2 billion in the period of 20 years. The company has also entered into partnership with Reconciliation Australia for the purpose of providing different resources and tools to different schools for the purpose of creating understanding about different cultures. This also helps in providing professional learning to teachers and educators (BHP Billiton, 2015). Along with this, there is a positive impact of the corporate social responsibility policy of BHP Billiton on the society as well as on its overall performance. The company has created various foundations for uplifting various local communities such as Minera Escondida Foundation in Chile, Montelibano Educational Foundation in Colombia and BHP Billiton SEWA Society (Idowu, Filho, 2009). In addition to this, there is also a reduction in the green house gas emissions in the environment which has a positive impact on the environment and proper response to climate change (BHP Billiton, 2015). There is also a presence of discrepancies between the communicated intention and corporate practice. The company is unable to achieve zero work related fatalities in the year 2015. Along with this, the company also failed to eliminate occurrence of community incidents in the year 2015. Along with this, the company also required to take steps to reduce the greenhouse gas emissions below the level existed in the year 2006. In addition to this, there is also a requirement of taking several steps in the conservation and management of biodiversity and ecosystem that are important at national and international level. Besides this, there is also a requirement of reduction in the air borne diseases caused to employees (BHP Billiton, 2010). Recommendations It is suggested that the company should adopt and implement proper exhaust ventilation system at the workplace in order to eliminate airborne contaminants. It is requisite that there is a sufficient airflow in the appropriate direction which helps in reduction in the presence of air borne contaminants (Horrigan, 2010). This helps in elimination of the occurrence of the air borne occupational diseases. Besides this, proper training should be provided to the workers regarding the skills used for operating the equipments in a proper manner so as to prevent the occurrence of the accidents and work related injuries to workers. This results in increasing the productivity and efficiency of the workers (Idowu Filho, 2008). There is a need of use of personal protective equipments which results in reduction in the occurrence of work related fatalities and occupational exposure to airborne contaminants. In addition to this, water is used for various mining operations which might result in reducing the ground water level due to which it is recommended that the company should adopt different procedures to recycle the water in order to preserve the ground water sources (Idowu, 2015). The mining activities results in the production of the green house gases in the environment. This can be prevented by reducing the consumption of the energy in the companies which results in the extension of the life of fossil fuels and reducing the operating cost of the company. This can be achieved by generating electricity by use of solar energy, wind turbines and transportation of different ores (Mullerat, 2010). Conclusion It can be concluded that it is essential for the companies to carry out CSR audit as it facilitates in gaining information regarding the efficiency of the companies to carry out its CSR activities in order to have a positive impact on the society as well as business operations. It can also be summarized that the CSR activities of BHP Billiton is aligned with its vision and mission. Along with this, the company has entered into different partnerships for the purpose of increasing the standard of living of local communities. Besides this, the company has also reduced the CHG emissions in the air in order to respond towards climate change. It has also made investments in LET technologies to preserve biodiversity and ecosystems. In this manner, the CSR policy has a positive impact on the company as well as the society. Besides this, there is also a presence of discrepancy in the corporate practice and standards set for CSR policy. The company failed to achieve zero work related fatalities and reduction in the occurrence of air borne occupational diseases to a specified level. References BHP Billiton. (2010). BHP Billiton petroleum supply corporate social responsibility policy. Retrieved August 16, 2016, from https://www.bhpbilliton.com/~/media/bhp/documents/suppliers/hsec-information/petroleum/bhpbpetsupplycorporatesocialresponsibiltypolicyrequirements.pdf?la=en BHP Billiton. (2015). Taking the long view: Sustainability Report 2015. Retrieved August 16, 2016, from https://www.bhpbilliton.com/~/media/bhp/documents/investors/annual-reports/2015/bhpbillitonsustainabilityreport2015_interactive.pdf Australian Government. (n.d.). Social Responsibility in the mining and metals sector in developing countries. Retrieved August 16, 2016, from https://www.industry.gov.au/resource/Documents/LPSDP/DEPRES.pdf Korschun, D., Bhattacharya, C. B. Swain, S. D. (2014). Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees. Journal of Marketing 78, 20-37. Aguinis, H. Glavas, A. (2012). What We Know and Don't Know About Corporate Social Responsibility: A Review and Research Agenda. Journal of Management 38 (4), 932-968. Servaes, H. Tamayo, A. 2013. The impact of corporate social responsibility on firm value: The role of customer awareness. Management Science 59 (5), 1045-1061. Mousavi, Z. et. al. (2013). Corporate Social Responsibility. Life Science Journal 10(6s), 8-10. Mullerat, R. (2010). International Corporate Social Responsibility: The Role of Corporations in the Economic Order of the 21st Century. Kluwer Law International. Idowu, S. O. (2015). Key Initiatives in Corporate Social Responsibility: Global Dimension of CSR in Corporate Entities. Springer. Idowu, S. O. Filho, W. L. (2008). Global Practices of Corporate Social Responsibility. Springer Science Business Media. Idowu, S. O. Filho,W. L. (2009). Professionals   Perspectives of Corporate Social Responsibility. Springer Science Business Media. Horrigan, B. (2010). Corporate Social Responsibility in the 21st Century: Debates, Models and Practices Across Government, Law and Business. Edward Elgar Publishing. Mullerat, R. Brennan, D. (2011). Corporate Social Responsibility: The Corporate Governance of the 21st Century. Kluwer Law International. Bice, S. (2016). Responsible Mining: Key Principles for Industry Integrity. Routledge. Tsutsui, K. Lim, A. (2015). Corporate Social Responsibility in a Globalizing World. Cambridge University Press. Buhmann, K., Roseberry, L. Morsing, M. (2010). Corporate Social and Human Rights Responsibilities: Global, Legal and Management Perspectives. Springer. Huniche, M. Pedersen, E. R. (2006). Corporate Citizenship in Developing Countries: New Partnership Perspectives. Copenhagen Business School Press. BHP Billiton. (2016). About us. Retrieved August 16, 2016, from https://www.bhpbilliton.com/aboutus/ourcompany

Assessing and Changing Organizational Culture

Question: Discuss about the Assessing and Changing Organizational Culture. Answer: Introduction. This report aims at critically analyzing the purpose of NAB, its mission for 2016 and the corporate social responsibilities it carries out. The report further examines the organization culture enshrined in this bank and a further evaluation of the suitability of the organization culture adopted. NABs main purpose is to provide banking services to the Australian businesses. It provides banking services in the whole of Australia in different sectors including health, government, agribusiness and community banking. This purpose is aimed at making NAB the best banking institution in Australia and New Zealand. The institution maintains its reputation in the banking sector through the formation of the NAB group of companies. Functions and Purpose of the NAB group of companies. The NAB group of companies are found in Australia New Zealand, Asia, Europe and the USA. Their main functions are geared towards ensuring efficiency in the provision of banking and other financial services. Some of their functions are as follows. First, the NAB group of companies work to connect daily with millions of customers across Asia Australia New Zealand and the USA. They offer credit facilities and financial services to both retailers and whole sellers in these countries. Secondly, NAB group of companies, offer private banking to individuals. Individuals can open personal accounts in its branches and enjoy the financial services, (NAB, 2016). In addition to this, Nab group of companies also provide institutional financials services to both public and private institutions. Third, provide wholesale banking services. This is majorly practiced by NAB situated in the US. They also provide treasury activities and institutional banking services. The NAB group of companies provides consistent financial advice to its customers. They offer financial consultancy services to the customers whenever they visit their offices. The mission of NAB for 2016. NABs mission for 2016 is to become the best financial services provider in Australia-US, New Zealand, and Asia. A mission statement should be clear and understandable, (Salem, 2008, p. 25). This mission make a difference by its core values of honesty, teamwork and integrity in providing financial services, (NAB, 2016). It plans to achieve this mission by maintaining a strong balance sheet, improving the customer satisfaction and experience and maintaining good performance in its New Zealand and Australian businesses. The profit orientation of NAB NAB has developed profit-oriented goals that have enabled it to win the trust of many customers. These goals have also made NAB to be preferred by many organizations both private and public. Many organizations now create accounts with NAB. Some of the ways used by NAB to achieve these goals are as follows. First, Creation of NAB Flik. NAB Flik is a mobile application that has been developed by this bank to enable its customers to request and send money easily. It makes the whole process of requesting for money and sending money simple, (NAB, 2016). This application can be used to send money to any inhabitant of Australia. Secondly, sending money to a Facebook friend. People can now send money to Facebook friends. This is social media banking, (Senadheera, 2011).By using the NAB Flik, a customer can send money to anothers Facebook account. Someone does not need to know an account number to send money. This makes it more convenient. Third, Internet banking. In the global market, intern et banking is a major trend. NAB has widely ventured in internet banking making it easier to send and receive funds. It is also easier, quicker and cost-effective to operate. Location of NAB and its Branches. NAB consists of NAB group of companies which are located in Australia, Asia, Europe and the USA and New Zealand. The Nab group in austral connects several customers across the wholesale and retail business, (NAB, 2016). They also conduct both private banking and institutional banking services. The Group of companies is geographically spread to tap more customers. They also make it easy to access the branches for any financial assistance needed by customers. NABs General Environment. According to (Tallon, 2007, p. 225), the general environment refers to a range of external factors that influence the performance of an organization. The organization does not always have direct control over these external factors. Some of these factors include technology, economic conditions, demography political forces and legal factors. The main general environment element attributable to National Australia Bank is technology. Technology is the application of science in the business sector. It mainly involves using scientific equipments in executing transactions and customer service, in the financial sector, (Tallon, 2007, p. 227). There has been a rapid advancement in technology in the field of business and banks should make attempts to keep up with this advancement. Some of the issues associated with technology include internet marketing, internet banking, increased cybercrimes, mobile banking and increased awareness. Technological advancements have resulted in increased competition both in the banking sector and the business world as a whole. NAB has tried to embrace technology through the development of technologically sensitive financial services, (NAB, 2016). Some of these services have been enabled by NAB Flik and internet marketing. NAB Flik has encouraged mobile banking improving the efficiency of customer delivery. Internet banking has also simplified the banking process by making it easy to create accounts and conduct transactions through the internet, (AbuShanab, 2007, p. 95). However, some major technological trends have currently emerged. These trends must be taken into consideration by this bank for it to remain competitive. Some of these trends are as follows. Entry of Technological giants into the Financial Sector Competition is a major factor associated with technology. A company must, therefore, embrace technology to remain competitive. Going by the improvement in technology the technological giants like Google, Facebook Amazon and Apple could invest into the banking sector and outdo most of the banks since they have a good customer base. Most of the consumers use Google apple and amazon, (Au, 2008, p. 160). This improvement has been executed by Apple which has launched the Apple pay. According to Kracheel, 2014, p. 18)), Apple pay is a mobile payment developed by Apple Company, in its attempt to get into the financial sector. Other companies such as Samsung have also promised to follow suit. Soon Facebook Twitter and Amazon will also get into the financial sector. It is only Barclays bank which has invested into this internet banking service by developing its wallet called Pingit. Emergence of Digital Banks According to, Bhatti (2015), digital banks are banks whose services are mainly offered through the internet. The emergence of digital banks may challenge most existing banks like NAB since they may have the ability to mobilize more customers to have an account with them.In the UK, the likes of Mondo, Atom Sterling, and Tandem, offer alternative financial services that may exert a lot of pressure on the existing banks. NAB is also not an exception as it has to compete effectively to maintain its profits and expand globally. In 2015, blockchains made tremendous profits through the offering of its bitcoin crypto currencies. This can continue to grow to make it make more profits in subsequent years. This makes it a major competitor of banks. Many banks have also launched investigations on how they can make use of these Block chain applications in their business, (Bornholdt, 2014, p. 1403). NAB is also not an exception to this it needs to venture into these applications to continue operating profitably. Emergence of Wearable Applications Wearable applications are applications installed on wearable items. Some wearable items include digital watches and bangles. Many banks have tested wearable applications on smart watches. Apple Company has also launched the Apple Watch which is a smart watch that can support most banking apps, (Kracheel, 2014, p. 19). These are new digital channels that would make banks evolve more in their operations and increase their profitability. If most banks install these apps, then NAB may have a difficult time keeping up with other banks. NAB should, therefore, take these technological improvements into account and adjust to them accordingly. Going digital is a major step in improving profitability in business. The world has technologically advanced in business, (Martins, 2014, p. 3). Therefore, this bank should stay informed about the current developments in the financial sector. It should also make use of the Bit chain applications such as unit coins to increase its profits. Globalization is a major trend associated with technology. Since most technology giants like Apple are investing in the financial sector, there is a great possibility that they may out-compete most of the banks. NAB should, therefore, expand its services to other continents apart from Australia and Asia. It should also develop operations in Africa and China. Staying informed is a major determinant of success. This can be done through consistent environmental evaluation. Environmental scanning is a systematic evaluation of the environment to obtain a better understanding of the major stakeholders in the environment. Nab should constantly practice environmental analysis to identify major technological changes and adapt to them timely. There are smart watches that support banking apps. One of these watches was developed by Apple Company. The bank should adopt these wearable apps to increase the efficiency of its services. Specific environment entails suppliers, customers, competitors and industry regulations that are specific and unique to an entity, and directly impacts on how the entity conducts its business. These factors always affect the organization directly. An organization should, therefore, formulate proper ways of dealing with these factors. Competition is the major critical factor affecting National Australia Bank. Competitors can be potential or current. Current competitors are individuals and organizations which offer the same products or services like those offered by a specific organization, (Drake, 2006, p. 1448). On the other hand, potential competitors are people or organizations that have the capability of offering the same products or services being offered by a certain organization. An organization should, therefore, be aware of its current and potential competitors to operate efficiently, Drake, 2006, p. 1448). In the banking sector, especially in Australia, competition is a major determinant of profitability. NAB should, therefore, be aware of its key competitors and make proper adjustments to be more competitive. Some impacts competition may have on this bank are discussed below; Banks are developing more complicated competition strategies. Some major on internet banking while others venture in developing more branches and increasing global operations as a major weapon for competition. Most banks are growing global, by expanding their branches worldwide. However, NAB has been slow in executing branch expansions. It has not expanded into some continents like Africa. Shortly, there may be more competition that may make this bank unable to enter into new markets and expand its operations. Increase the Number of New Entrants Expansion of services is a major tool used by most organizations to gain competition. Some organizations such as Apple are now expanding into the financial sector, (Rodriguez, 2015, p. 311). Samsung has also made attempts to enter the financial market to provide financial services. New entries into the market may deprive this bank of some potential customers. Some customers may also migrate from NAB to new financial service providers entering the market. Foreign Banks are entering into Foreign Deposit Markets. NAB has not properly expanded its operations globally. Globalization is a key factor in determining competition. Since many foreign banks are now investing in online deposit services, they may out compete for this bank as this bank has not developed a good background in foreign online deposits market. Competitive Forces may cause Decline in Net Interest Margin. Development of several banks operating in Australia Asia and Europe makes it difficult for this bank to obtain a competitive advantage. Some banks have also lowered their interests on loans and mortgages. This has made some customers migrate from NAB to other banks to enjoy the low-interest rates. In the near feature, NAB may also be forced to decrease its interest margins to maintain its customers. This may lead the bank into financial crisis. Entry of non-banking Companies into Financial Sector. Some non-banking companies such as Apple have now started offering financial services. Apple is a well-established company with a good customer based, (Kim, 2015, p. 527). NAB may, therefore, experience stiff competition from such companies that may lead to a decrease in its profitability. How NAB can deal with Competition To develop customer preference, a company should use more customer friendly procedures. Customer friendly procedures are processes which maximize customers interests, (Moroko, 2008, p. 170). NAB should incorporate procedures that would simplify transactions and make transacting with the bank cheaper as compared to other banks. This may enable it to develop customer loyalty. When customers feel satisfied with the services of a company, they will try to stick to the company. Customer satisfaction is achieved by the company through offering proper services to the customers, practicing integrity and being honest with the customers, (Rauben, 2008, p. 91). NAB can use this strategy to gain a competitive advantage over other banks. NAB should do a continuous environmental evaluation to identify its competitors and make proper adjustments. Environmental scanning enables an organization to understand better the environmental variables influencing its operations, Khan, 2009, p. 346). This activity is, therefore, more appropriate to the bank in its attempt to identify its competitors. Conduct its SWOT analysis and act on its threats and opportunities. The bank should carry out a SWOT analysis. This would enable it identify the threats to its proper operation and act on them. SWOT analysis enables organizations to identify the opportunities in the environment and act on them, (Mangel, 2007, p. 22221). The bank will, therefore, be able to determine its major opportunities and act on them through this analysis. Practice corporate social responsibility Caring for the community is a major determinant of success of an organization. A company that conducts this activity develops trust from the community in the long run, (Dhawliwal, 2011, p. 61). NAB should, therefore, practice corporate social responsibility to develop trust among the community members and obtain more customers. Corporate Social Responsibility and Ethics There are two major approaches to ethics and social responsibility. Some companies adopt egoism, whereby they only practice corporate social responsibility if it maximizes the profits of the entity, (Ryan, 2016, p. 25). However, NAB has always adopted utilitarianism approach to ethics and social responsibility. It has always ensured the welfare of its customers and the community as a whole is taken care of. This approach advocates for maximization of moral good of the community. It states that a decision or activity should result in maximum good to the society. (Ping, 2007, p. 14). NAB has always adopted this approach to ethics by carrying out the following corporate social responsibility activities; Volunteer Activities. The company encourages its staff members to conduct volunteer activities. It promotes this by offering its employees with two days volunteer to leave, NAB, 2016). In their volunteer activities, the staff members extend assistance to the poor and elderly in Australia. Donations and Support. The bank supports the ovarian research foundation in its work of detecting and control of ovarian cancer. It does this by giving cash donations and resources for conducting anti-cancer campaigns. Community Involvement. NAB conducts several activities that aim at improving the lives of the community members in Australia. It provides cash donations to groups and offers financial literacy training to members of the community, (NAB, 2016). This has helped to promote a positive relationship between this bank and the members of the community. Environment The NAB staff are key volunteers in environmental conservation and prevention of pollution. They volunteer to clean the environment and stop any signs of environmental pollution, (NAB, 2016). For example, the staff members are allowed to self-nominate as environment ambassadors and work to make difference in their working environment as a whole. It conducts Charity Partner Programs The most current example of this program is based in Ireland. The program brings together staff members investors and other financiers to contribute towards charity. Some of the charity contributions are aimed at supporting cancer treatment and prevention of child abuse and cruelty. Organization Culture that work for NAB Organization culture refers to the values and beliefs that drive the operations of an organization. These values determine the way the organization operates. (Gregory, 2009, p. 674). The best organization for me to work in should have the following principals. First, openness and honesty. A good organization culture for me to work in should embrace openness and honesty. Issues should be discussed openly to promote confidence in the organization. (Glisson, 2007, p. 740). Honesty is also a vital aspect of an organization culture since it promotes trust in the organization. Secondly, teamwork and collaboration. I would like to work in an organization that embraces teamwork and collaboration. The staff members should help each other in times of problems. This promotes efficiency in executing tasks in the organization. Third, Respect and fairness. I would like to work in an organization where I am respected. My rights and values should be taken into consideration. Human rights should be given priority when designing organization culture. (Ardchvili, 2009, p. 450). The organization should also be able to embrace my personality and treatment with respect. Fourth, Simplicity, speed and efficient fulfillment of promises. This is a major value I would consider before joining an organization. Promised rewards should be given in time, my salaries or wages should not be delayed without proper reasons. This is because compensation is a major determinant of motivation. Culture Suitable to National Australia Bank NAB has a clearly outlined organization culture, based on honesty and openness, fairness, simplicity, speed teamwork and efficient execution of promises. These values are exactly what I would look for before joining any organization. Honesty and inclusive are major requirements of a good culture, (Christensen, 2007). Going by these values, I believe that I can fit in this organization. According to Atiku (2016, p. 26), a proper organization culture is one that encourages inclusive, honesty and teamwork. These characteristics are all embraced by NAB. Nab is, therefore, a good organization, which respects the rights of its employees in the workplace and ensures that each employee is treated unique according to personalities held. Conclusion National Australia Bank is a bank with a clear purpose and mission. It also conducts socially responsible activities as embraced by its culture of support and respect to the community. NAB is, therefore, a good bank for me to work with since it is aligned with my career objectives and specifications of my organization culture of interest. However, the company is still faced with competition as the critical factor. The NAB profit margins have reduced due to loss of customers to its major competitors. Therefore, this report recommends that the bank should adopt the competition strategies being used by the rival companies. Reference Abushanab, E. Pearson, J.M., (2007). Internet Banking In Jordan: The Unified Theory of Acceptance Use of Technology (Utaut) Perspective. Journal of Systems Information Technology, 9(1), Pp.78-97. Ardichvili, A., Mitchell, J.A. Jondle, D., (2009). Characteristics of Ethical Business Cultures. Journal of Business Ethics, 85(4), Pp.445-451. Atiku, S.O. Fields, Z., 2016. 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